Benchmark ranges in EUR
One-page/microsite: ~€1,000–€3,500
Brochure (5–15 pages): ~€3,500–€12,000
Content/Blog (custom templates, taxonomy): ~€6,000–€18,000
E-commerce (starter, ≤100 SKUs): ~€8,000–€25,000
E-commerce (advanced, 1k–10k SKUs, ERP/shipping): ~€25,000–€80,000+
Web app/MVP (custom backend): ~€35,000–€120,000+
These bands reflect typical European market ranges and developer rate differentials by region; see sources and the “Regional Cost Index” below.
1 European Regional Cost Index (guide multipliers)
High-cost hubs (DE/NL/Nordics/UK): ×1.25–1.45
Western/Southern EU (FR/ES/IT/PT/IE/BE): ×1.05–1.20
CEE (PL/CZ/HU/RO/BG/HR/EE/LT/LV): ×0.85–1.00
Nearshore/offshore to EU (TR/UA/GE/AM): ×0.65–0.85
Rationale: published surveys of hourly rates show Western/Northern Europe highest, CEE mid, nearshore/offshore lower. Use multipliers as planning guidance, not quotations.
2 What actually drives the price (and how to control it)
Scope & page count (unique templates > raw page number)
CMS choice (WordPress/Webflow/Shopify vs Headless/Custom)
Design (theme, semi-custom, or full design system)
Content (copywriting, media, translations)
E-commerce complexity (catalog size, variants, tax, shipping, ERP/WMS)
Integrations (CRM, GA4 + Consent Mode v2, payments, PIM)
Performance & SEO (Core Web Vitals, schema, internal linking)
Accessibility (target at least WCAG 2.2 AA)
Compliance (GDPR/UK-GDPR cookie consent, PECR in the UK—no “implied consent”)
Team model (agency vs mixed nearshore vs in-house)
3 Typical deliverables by project tier (what you should receive)
Microsite / Brochure: IA + wireframes, 3–6 templates, CMS setup, on-page SEO, performance budget, cookie banner, analytics/consent configuration, launch QA.
Content/Blog: category/taxonomy plan, authors, rich schema, publishing workflow, image automation, multi-language/hreflang, content design system.
E-commerce: catalog model, product templates, search/filters, PDP CRO, payments, tax/VAT rules, shipping, returns, feed management (GA4/Ads/Meta), consent & tracking, performance tuning, product schema.
Web app/MVP: discovery workshops, PRD, clickable prototype, design system, API design, roles/permissions, observability (logs/metrics), security hardening, accessibility testing.
4 Timeline vs cost (sane ranges)
Microsite: 2–4 weeks
SMB brochure: 3–8 weeks
Content site: 6–12 weeks
E-commerce starter: 6–12 weeks
E-commerce advanced / Web app: 12–24+ weeks
Time compression increases cost (parallelization/overheads).
